Google Uses Emotions to Sell Their User Experience

Muppets Rocket Out in Google+ Hangout

Google focusing on communicating their brand via emotions in new ads and less on tech, gadgetry, and search terms. Using emotions to communicate over features is a brilliant move. Communicating by getting people to identify with you or your product through their user experiences, ALWAYS works.

Read NYTimes.com article: “Google’s Ad Campaign Uses Emotions, Not Search Terms”.

Google Chrome: Dear Sophie


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