Social Centered Design: Evolution of User Centered Design

I came across this interview with Sam Farber, OXO Founder, the other day. He spoke of Human-Centered Designs (HCD) and how his number one guiding philosophy was Universal Design: A product’s function should be immediately apparent, and anyone should be able to use it.

This really got me thinking about design principles in general. Is universal design the same as User-Centered Design (UCD)? Not quite. When Sam Farber speaks of HCD, the design principles are applicable to everyday tangible products from Oxo’s kitchen products to the iPhone to the door handle on your front door. Think industrial design.

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Google Uses Emotions to Sell Their User Experience

Muppets Rocket Out in Google+ Hangout

Google focusing on communicating their brand via emotions in new ads and less on tech, gadgetry, and search terms. Using emotions to communicate over features is a brilliant move. Communicating by getting people to identify with you or your product through their user experiences, ALWAYS works.

Read NYTimes.com article: “Google’s Ad Campaign Uses Emotions, Not Search Terms”.

Google Chrome: Dear Sophie


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