Google focusing on communicating their brand via emotions in new ads and less on tech, gadgetry, and search terms. Using emotions to communicate over features is a brilliant move. Communicating by getting people to identify with you or your product through their user experiences, ALWAYS works.
5+ years ago, the title User Experience didn’t exist. This role was under titles such as Interaction Designer, User Interface Designer, Usability Specialist, and Information Architect. Now in 2011, luckily for UX’ers, they are in high demand.
Here are roles and salaries for User Experience posted by Onward Search.
Feeling antsy and uncreative on this Friday afternoon (or maybe because it is Friday afternoon), I went for a short walk around the block for some fresh air and to clear my head. I’ve been working on constructing a revised information architecture (IA) for our site and have been jotting down and reviewing patterns and content groups (objects) and actions that can be performed on those objects.
What’s more intuitive, a action-centric or content centric navigation? Or maybe it’s a hybrid. Trying to figure out the best IA to facilitate intuitive access to content and primary actions. That’s almost a mouthful.
During my short walk, I started to notice some oddities and patterns. Some patterns make sense because you expect it and some don’t, but it doesn’t mean they don’t belong. Sometimes the surprise element can encourage positive activity and thought.
Here are iPhone snapshots from my walk:
The Greatest Show on Earth: Ringling Bros and Barnum & Bailey Circus Train
What are the odds that I’d see this? It conjured up all sorts of childhood imagery.
Patterns and Textures
A good IA is also about recognizable patterns and surprises.
I should go for a walk every afternoon.